Miro (Indiegogo Crowdfunding Campaign)

CLIENT: Miro
PROJECT: Indiegogo Crowdfunding Campaign
DATE: November 2016

Campaign Title (6 choices)

  • Miro: The Portable Sound and Video Revolution
  • Free Yourself With Miro: Take the Party With You
  • Miro: The Portable Entertainment Revolution
  • Miro: Colossal Sound and Video, On the Go
  • Miro: Your Tech Life Just Broke Free
  • Miro: Taking Entertainment to the Next Dimension

Campaign Title (4 choices)

  • Live your technology life with one premium device: Miro, the revolutionary new compact sound and video system. A concert in your backpack.
  • Mammoth and refined sound. Stunning visuals. The new Miro allows you to centralize all your technology activities in one device you can take with you with no sacrifice in quality.
  • Miro: talk, watch, play, explore, learn. The sleek little device with the spectacular sound and image.
  • Freedom is premium sound, anywhere you go. Freedom is one device for all your technology
    needs. Freedom is now. Freedom is Miro.

Campaign Overview
This is Miro. Inspired by professional musicians who need portable premium sound, we took the
next step in the technological revolution by creating Miro: one portable android device (1.7
pounds) with immersive quality sound that also has the capabilities of your other devices.

Campaign Pitch
You want freedom and Miro was created to meet your demand. Today, it’s impossible to find
one device that has the necessary functionality, the convenience of a compact size, and the top
quality of sound and image necessary for the kind of movie, music, and gaming experience
you’ve come to expect. Miro is the first. Miro makes it possible.

BEAUTY AND BRAINS: MIRO’S DESIGN
Miro is a compact, sleek device with a built-in speaker, allowing you to use it for music, movies,
video games, video conversation, web surfing, and more. Miro has both touch control, remote
control, and is physical button control-compatible.

BOOMING IN THE BACKPACK: TAKE THAT PREMIUM SOUND WITH YOU
The Miro is revolutionary because at just 1.7 pounds, you can bring it along with you wherever
they go. At a party, at your office, or at home, on an airplane, on a lunch break, or on the
backseat of the car, Miro is your key to technological freedom.

INSIDE OUT AND OUTSIDE IN
No matter where you are, Miro is ready to play. When you’re inside, connect with wifi; if you’re
outdoors, you can pre-download videos and music, or use your mobile phone as a hotspot. You
can share the internet and share your mobile phone screen with it, as a projector. Share videos
from a family trip. Skype with guests at your Aunt Edna’s 100th birthday party if you can’t get
there. Watch The Wailing or Finding Dory under a moonlit sky.

IMMERSE YOURSELF: PREMIUM QUALITY AUDIO VISUALS
Miro’s 5.5-inch HD screen boasts a resolution of 1280*720, translating into an incredible moviewatching
experience. The images are vivid and clear, the colors richer and brighter, far
exceeding other small screens on the market. Play games on Miro with loud high-definition
sound and the control panel. You simply can’t have this high intensity experience on your cell
phone.

SERIOUS SOUND. LOTS OF IT.
Miro offers an impressive 10w audiophile speaker that delivers a serious 85 decibels of sound.
Miro’s speakers also give you a rich and well-balanced stereo soundscape, far exceeding any
similarly sized device. Experience your favorite music, movies, and games like you would in a
movie theater. Host a party or a barbeque with Miro playing background music.

APPS, APPS, AND MORE APPS (or APP HAPPY)
Love apps? You’ll love them more on Miro. Pandora, Spotify, Youtube, Netflix, Weather Live,
Alarm Clock…the sky is the limit with Miro.

Skills

Posted on

December 14, 2016