Content Writing

Content is king. But not all content.

To achieve your goals, you need copy that speaks clearly, directly, and uniquely to your audience. I quickly wrap my head around technical, product, or business-related concepts and craft high-quality, accessible, and engaging content that will drive your readers to act. As an award-winning creative writer, I also shape messaging that stands out in a crowded marketplace. And you’ll have the finished product on time, every time.

Samples

Bios

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If you need a coach, hire somebody who has achieved something really big, like climbing Mount Kilimanjaro. A is a high-climbing, deep-diving coach whose unique process of goal setting and accountability changes lives and works in any context. Her clients describe her as nurturing yet firm, able to clear away the clutter and focus on the essentials. A’s got a style that’s both cheerleader and taskmaster: she marks success as it happens, knowing that acknowledging progress helps clients continue moving forward. Her path started in corporate, where she worked as a technical project manager and software trainer. A fine-tuned her coaching skills when she did a 180-degree turn and started her own nutritional counseling practice, focusing on goal specific work with her clients. A credits her varied work experience with helping her craft her working style, which both encourages and holds clients accountable throughout the process, all the way to the finish line.

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Community builder, story wielder, essence hunter, motivator, coffee drinker, challenge setter, structure sculptor, synthesizer, cheerleader, corporate expat. Meet A, goal setting and accountability coach.

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A is a goal setting and accountability coach who kicks ass, nicely, to help her clients reach extraordinary heights.

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A is a clutter-clearing, core-seeking, cheerleading coach who knows that humor always makes it easier to cross our personal finish lines.

Ads

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Advice to new parents: Sleep when baby sleeps. Grab a shower when Aunt Mildred comes to visit. Put away your cashmere until baby is eight. Exercise with baby in tow. Stay simple, with the Jogalong Stroller.

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Imagine baby’s first words: “cell phone.” No? Check out the Jogalong Stroller and take baby outside. There’s a world of dazzling words out there, just waiting to be spoken.

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To do: change ringtone. Share cats and cucumbers video. Update status to “cleaning vomit off Rebecca Taylor shirt.” Tear up list. Put baby in stroller. Soar. Jogalong stroller. Because parenting is an outdoor sport.

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You’re a serious athlete, used to training hard. Now you’re a parent, wondering how to run naturally and safely with baby in tow. Running with a stroller can be clunky and disruptive. But it doesn’t have to be.

Introducing the new Jogalong Stroller, designed with your natural movements in mind. Your arms can swing with the motion of your legs, leaving your technique intact. Your baby rides securely, enjoying the outdoors as you run at your perfect pace.

Like biking too? The Jogalong also converts into a bike trailer.

The Jogalong Stroller. For runners who are serious about parenting…and parents who are serious about running.

Blogs and articles

JogAlong Stroller https://jogalong.com/2017/11/give-kids-best-emotion-coaching/

Parents Canada http://www.parentscanada.com/family-life/parenting-a-transgender-child

Website content

Association of Personal Photo Organizers (rebranding) http://www.appo.org

Jane Pollak (content refresher) http://www.janepollak.com

Testimonials

“Working with Gail was terrific. Her research is great, she keeps on point, and she’s very professional. She’s really well organized and adheres strictly to her schedule. I especially loved the detailed outlines she did for each blog so I could see if she was on the right track. I can’t recommend her highly enough, and I will definitely be working with her again.”

Andrei Ureche, CEO, Groupe Mevell, Inc.

“Working with Gail is an absolute pleasure. She listened in great detail to our project goals and objectives and took the time to fully understand and embrace the importance of the work needing to be produced. Through regular updates via email and multiple Skype calls, she guided us patiently and creatively through the project. Her writing style has connected with our audience and has far exceeded our hopes for the project. We highly recommend working with Gail and look forward to working with her again on multiple projects.”

Matt Mahmood-Ogston, Founder and Director, Naz and Matt Foundation

“Gail writes everything from cover letters to website copy and grant proposals with precision and finesse. She adjusts voice and tone to match the project, context, and audience. She wrote and edited very important documents in English for me, ensuring that the messaging was agreeable and clear. Gail stands out with both her rigorous work ethic and also her warmth and generosity. For these reasons, Gail has been a solid accomplice as I’ve entrusted her with my most important writings since 2013.”

Élisabeth Couture, Professor of Theatre, Concordia University

“Gail’s work is first-class. On the creative side, whether it’s video scripts, blog articles, letters, or other writing projects, she consistently delivers a powerful flow of words. She is also a collaborator, giving us new ideas along the way, frequently building on an initial request to make the final product better. Gail has a great grasp of our business and its fantastic to trust someone like her to help build our image. On top of that, she’s fast and fun to work with. Two thumbs up!”

Mike Dresher, Founder and CEO, JogAlong Stroller

“Gail worked with me on my website copy and I couldn’t have asked for anything better. She’s a great relationship builder: she really wanted to get to know me and my story, to get a feel for who I am and what my business is about. Our communication was great and she actually got as excited about my project as I am, which inspired me. I would definitely recommend her.”

Megan Massacci, Founder, Wraps by Romeo

“Gail’s expertise was very valuable in rewriting the copy on my website. She was very professional, with a lot of knowledge about copywriting. Especially valuable was what she did with my story and bio, finding the details and a voice that worked well. This is really important because it’s part of what makes a prospect decide who to work with. At the end of our contract, Gail asked to debrief and I actually couldn’t think of any constructive criticism.”

Chris Southard, Founder and CEO, CDS Media Solutions

“Gail and I had a great creative and collaborative process updating my website copy. Her job was to serve me and she did. She took a fresh look at me which means readers will look at me differently…they’ll know more about me and will be more compelled to engage. I love that she did what she said she would do and always came in ahead of deadline. So worthwhile.”

Jane Pollak, Certified Coach

“From June 2013 until July 2015, Gail Schwartz was a very valuable member of our eight-member Steering Committee, which was responsible for the planning and implementing the International Playback Theatre Network’s World Conference in Montreal. Gail provided key ideas to address emerging challenges, established an engaging social marketing and web presence, wrote powerful and effective correspondence, grants, and press releases, and consistently provided the administrative glue that allowed us to work together effectively. We at the IPTN are very impressed with her abilities, and recommend her highly as a reliable and intelligent professional writer and editor.”

Mountain Jonas, Board of Directors, International Playback Theatre Network

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All content © 2019 Gail Marlene Schwartz